Why Every Restaurant Should Focus on First Impressions
A restaurant has surprisingly little time to make itself understood. Before a guest tastes a sauce, notices the tenderness of a braise, or decides whether the wine list is thoughtfully priced, they have already formed an opinion. That opinion starts at the curb, sharpens at the door, and hardens in the first few minutes after they step inside. By the time the menu is open, many guests have already decided whether they feel welcome, whether the place seems compe